Job Vacancies

Senior PR & Marketing Manager (Ref. Code JHK100003005324780)
  • Company
    Lai Sun Dining Limited
  • District / City
    Hong Kong
Job Duties:
  • Responsible for formulation and implementation of strategic plans in brand image, marketing, media planning, digital marketing platform, CRM program and promotional strategy to achieve business goals and to establish the prestige brand image
  • Work closely with management and operation team to plan, realize and execute new product launches, marketing campaigns, activities, events and other branded contents in a timely manner
  • Manage marketing teams to ensure consistent approach to branding, messaging, quality, look and feel throughout all internal and external communications
  • Monitor, reviews and reports on all marketing activities
  • Undertake continuous analysis of competitive environment and consumer trends
  • Responsible for the overall development and management of marketing budget with regular tracking controls and reports
  • Ensure all copywriting on press release, promotion materials, marketing presentation and product description
  • Identifies publicity opportunities and develop media relations plans and digital marketing platforms to maximize brand exposure
  • Responsible for selecting, establishing and maintaining good relationships with all external agencies and vendors
Requirements:
  • Degree in Marketing, Translation, Journalism or related disciplines
  • Min. 10 years solid experience in PR & Marketing Communications, preferably gained in Food & Beverage and Hospitality industries
  • Good media connection and exposure
  • Excellent creative brief writing, copywriting and communication skills
  • Strong project management skills, capable to work under pressure and meet tight deadlines
  • Excellent command of both spoken and written English, Chinese and Putonghua
  • Strong influencing and negotiation skills
  • Positive and team work mentality, highly motivated with creative thinking and flair
  • A proven track record in developing and managing marketing programs
Application Method:

Please send your full resume stating date available, present and expected salary by email to hr_80@laisun.com.